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brand projects

Multipart

Client: Multipart is a leading logistics business, formerly part of RAC plc. The company was then named Lex Logistics, but following an acquisition by Aviva in 2005 for £1.1 Billion, a name change was necessitated and it was decided to rebrand as 'Multipart' - the name originally taken when it was first separated from British Leyland in 1980.

Solution: Development of new brand identity retaining some continuity from the previous Lex Logistics brand [colourways] including divisionalisation into sub-brands and the development of product brand names 'Msys' and 'Mpro' in complimentary style with variants and mini brand guidelines. The design of all corporate and marketing communications materials including stationery, liveries, uniforms, signage and literature. Design, copywriting and production of detailed brand guidelines document, over 50 pages. The design and development of a series of corporate websites.

Bolton University

Client: Following an exhaustive tender process, which involved over 100 agencies, bd2 were selected to help the University of Bolton to resolve various branding issues following its attainment of university status. The very specific brief demanded that we retained elements of the previous Bolton Institute brand including colourways, fonts and 'swish b' motif for continuity.

Solution: The rationalisation of visual elements and creation of a manageable, self-contained logo. The design of all corporate and marketing communications materials including stationery, liveries, uniforms, signage and literature. The design, copywriting and production of detailed brand guidelines document, over 50 pages. The development of templates across key formats including Word, Powerpoint and the website.

Milliken Dreamscapes

Client: American owned Milliken Group is the world's largest privately owned textile and chemicals company. They also manufacture high quality modular carpet for commercial applications. Milliken commissioned bd2 to develop a brand identity and a marketing campaign, including all marcomms, for the 'Dreamscapes' carpet range targeted specifically at the 3-4 star travel hotel market.

Solution: Brand development including logo origination and coordination of the brand's application across all marketing communications; product range brochure, based on half canadian-wiro roll fold format with roomset photography, presented in a slip case and incorporating a CD-ROM [layout composer]; production and art direction of all photography with roomsets; product Presentation case, paper over board with pre-formed sample trays; the production of press advertising and an interactive product microsite.

Broughton Lubricants

Client: George Broughton Ltd was a family owned oil and lubricants distribution business specialising in the supply of Castrol and BP products. The company was acquired by Ribble Fuels in 2006 to which they added their existing lubricants division.

Solution: bd2 was commissioned to redesign the George Broughton brand as 'Broughton Lubricants' and to devise a strategy that incorporated a transitional programme to handle other acquisitions of industrial lubricants suppliers under the one brand. A series of proposals were considered resulting in the new brand which features a 'b' logo created within a droplet of lubricant and updated typographic treatments. The brand has been rolled out across stationery, vehicle liveries and a new e-commerce website.

Allenbuild

Client: Allenbuild is one of the top 30 construction groups in the UK and is part of Renew Holdings plc, formerly Montpelier Holdings which acquired the Allenbuild Companies following the break up of Allen plc which also owned Speedy Hire.

Solution: The rationalisation of the brands visual elements, logo and typography. The design of all corporate and marketing communications materials including stationery, vehicle liveries, uniforms, signage and literature. The design, copywriting and production of a detailed brand guidelines document, over 50 pages. The development of templates across key formats including Word, Powerpoint and the website. The design of the corporate website.

Preferred Office Environments

Client: Preferred Office Environments provide turnkey refurbishment and office fit out services undertaking projects typically up to £5M in value. With a strong reputation built up over 10 years trading, the POE Board felt their old identity had aged rather badly and no longer reflected either the quality or the aspirations of the company and commissioned bd2 to look at a completely fresh visualisation to convey their design led approach.

Solution: The new brand incorporates a simple icon to represent an individual in a work environment. This icon is adaptable and is often incorporated into a motif comprised of many icons of different sizes to indicate the variety of projects POE undertake. The typeface 'DIN' has been used to give a technical, precise feel. The legacy corporate colour purple is coupled with contrasting lime green to add dynamism with both these colours used in bold blocks. The combination of icon, font and colourways create a striking and original brand identity which has been rolled out across all marcomms materials.

Admiral Leasing

Client: Admiral is a leading provider of Leasing and Financial Solutions for business with a focus on 'Point of Sale' finance for equipment suppliers as well as direct finance for equipment, machinery and IT.

Solution: The company had been trading very successfully for over 20 years but had never invested in its brand. bd2 conducted a thorough research exercise with customers and stakeholders establishing that the existing brand image, albeit dated and unsophisticated, had strong recognition values that reflected the excellence of the organisation. The risks of dispensing with it and losing this value was inadvisable so we devised an updated logo incorporating a new celtic knot device to an updated typographic treatment, replacing the previous dot. The new device represented the relationship between Admiral, its customers [equipment suppliers] and their customers the end-users whilst also suggesting the cylical relationship between the 3. The end result achieved the objectives of an updated brand that reflected the Company's status but also retained a strong sense of continuity and, therefore, ongoing recognition. The brand was rolled out across all marcomms materials.

AUT Wheels & Castors

Client: A family business established for nearly 30 years, AUT distributes and manufactures wheels and castors from its warehouse in Mossley. AUT had recently adopted a new strategy for the business, focused on business growth. As part of this new strategy, AUT commissioned bd2 to review its brand and the potential for modernisation.

Solution: Various conservative scenarios were considered alongside a more radical option which was ultimately selected by AUT as they felt it encapsulated change and really signified their intent to modernise. The corporate colours were retained for continuity, otherwise a completely new logo was developed which adopts a simple shape to symbolise a wheel or castor, the axle of which neatly coincides with the centre of the 'a' in an original font which follows strong geometric forms. The letters incorporate wheel tracks to create a fluid, modern identity with an overtly 'engineering' feel. The brand has been rolled out across all marketing communications and defined within a guidelines manual.

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55 Kenyon Road
Wigan
WN1 2DU. (UK)

E: enquiries@bd2.co.uk
T: 01942 234900
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bd2 is the trading name of
Bentley Designs Limited
Company Registered Number 3521305