project

Vision Commercial Kitchens

As part of the basket of marketing services we provide to Vision Commercial Kitchens, a leading commercial kitchen design and fit out company, we design, write, distribute and coordinate structured email campaigns using our windowbox product. The emails are specific to various target audiences within their vertical markets, featuring a variety of messages and information from case studies and news to product offers and promotions as appropriate. We plan and coordinate the various campaigns on Vision's behalf, managing their databases and providing detailed reporting on each email following distribution which includes performance metrics such as numbers sent and opened, click-throughs and bouncebacks which allows us to constantly cleanse the database and refine the campaigns.

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windowbox™ email marketing tool

Email marketing is a powerful and very cost-effective marketing tool that allows you to build your brand by communicating brand and marketing messages directly to customers and prospects.

With your company site providing your customers with all the information they need to do business with you, it's time to generate traffic - otherwise it's a bit like getting a phone and not giving out the number. windowbox™ is a fully managed solution to create, manage and measure sophisticated email marketing campaigns. From your supplied basic content, such as latest offers, promotions or news, we will write and create eye-catching, fully bespoke and branded e-shots.

We will manage your database of contacts distributing to all subscibers handling unsubscribes and boucebacks. Then we provide detailed reporting and analytics to measure performance. windowbox™ provides a cost effective solution to reach new and existing customers with your key marketing messages, news and promotions.

how it works

step 1: initial set up of database and email templates

A one-off exercise to set up your data and to create email templates. Firstly, we set up your database [Excel, Access or SQL] of contact email addresses - we can provide a cleansing service and buy in lists as/if required. Then, we'll design and create bespoke templates consistent with your brand identity.

step 2: email creation and approval

You email us your basic content such as news, current promotions or offers on a daily, weekly, monthly, quarterly or on-demand basis, as agreed, then we'll write the copy and add into your email templates. We'll then send you an email proof for approval.

step 3: manage subscribers and distribution

With the email design and content approved we'll distribute it to your database of subscribers, which can be segmented and personalised as preferred. The email will be sent from your Company URL but from our servers to ensure your emails are delivered without jeopardising your domain.

step 4: manage unsubscribes and reporting

We will manage signups or any unsubscribes and bouncebacks updating the database accordingly. Then provide detailed monthly reports of email receipts, how many were opened and how many clicked-thoughs there were to your site to measure the success of each campaign.

benefit

Email marketing is a powerful and very cost-effective marketing tool that allows you to build your brand by communicating brand and marketing messages directly to customers and prospects.

It's very quick to send emails and the distribution costs are negligible. Customer responses are almost immediate and are provided with detailed reports and analysis to monitor performance; you can see who opened your emails; who forwarded them to friends; and who you need to resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business.

There are some pitfalls however, for example spam filters have made click-throughs harder to achieve and there's a risk of being reported as spam which can lead to your URL being blacklisted if sent from your own email servers. Such issues all point towards using a professional service provider to handle the entire process on your behalf. And when it's executed well, the results can be sensational especially compared to conventional DM which typically achieves a 2 to 5% response whereas we have examples of over 20 and 30% leading to bottom line business benefit in enquires and orders.

To discuss any aspect of our email marketing service and our windowbox solution, please contact stuart@bd2.co.uk

If our approach makes sense and the case studies we've included appeal to you, we'd be delighted to show you more of our work and to discuss how we can assist with your project specifically - why not give us a call or complete the quick enquiry form below.

t: 01942 234900

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This web site is operated by Bentley Designs Limited Trading as bd2, bd2 Studios, 55 Kenyon Road, Wigan, WN1 2DU. Tel: 01942 234900. If you have any queries about this web site, please contact us, at the above address or email enquiries@bd2.co.uk

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